For those who rely on email marketing to keep in contact with your customers, to update members of an email list, to deliver newsletters, or to grow a relationship with a prospect list, you will understand the importance of having a robust email delivery and autoresponder system.
e-Sent utilizes the power and ease of WordPress to efficiently, effectively, and reliably manage all of the important functions that are expected from a state-of-the-art email delivery platform.
So what should be expected from a robust and functional email delivery platform?
- Mobile friendly
- Email campaign creation, sending, and tracking from your mobile device as well as your desktop
- Easy-to-use built in email editor
- Creating powerful, effective, and time efficient emails requires a powerful but easy-to-use email editor
- Ability to easily segment and group your lists and leads
- Easily split, segment, group, or migrate your lists according to your email marketing strategy
- Able to instantly broadcast new blog posts
- Marketing your content becomes easier with the ability to instantly broadcast new blog posts to your subscribers
- Access to fantastic themes and templates
- Themeing your emails (built-in to the platform or adding custom themes) can really help to exude professionalism or enhance your brand perception
- Highly effective statistics and tracking functions
- Access to a powerful dashboard that gives full statistical information on opens, click throughs, bounces, unsubscribes and so on.
… and those features that are absolutely necessary…
- CAN-SPAM compliant
Emails are fully compliant with the CAN-SPAM legal requirements that exist in many countries and jurisdictions. - Choice of using double or single opt-in
Having the flexibility to choose either double opt-in or single opt-in depending on your email marketing strategy or target market - Ability to digitally sign your emails for verification and validation purposes
Digitally signing your emails verifies and validates that you are the email owner, leading to a greater acceptance by many ISPs
Understanding the importance of building, servicing, and maintaining an email list is the first step in being an effective email marketer. The second step is to utilize an email and autoresponder platform that enables you to successfully do this…
e-Sent has been established to run its autoresponder and email marketing campaigns according to all of the principles listed above (and more) and utilizes a fantastically robust and effective platform enable it to do so.
